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Tips For Success

Write an Effective Classified Ad:

   Use these key words:

FREE
PROVEN
DISCOUNT
MONEY
EXCITING
NO RISK
POWERFUL
NEW
FAST
SALE
CASH
SECRET
AMAZING
SEXY
MONEY-BACK GUARANTEE
EASY
STEP-BY-STEP
WEALTH
IMPROVED
LIMITED SUPPLY
FREEDOM

   Use these action words:

CALL NOW
ORDER NOW
START TODAY
ACT NOW
HURRY
BUY NOW

    Type style (font):

Don't type entire ad in all CAPS - it makes it difficult to read.
For example: CALL ABC COMPANY TODAY: 1-800...
Call ABC Company Today: 1-800...
Always bold the headline and only the keywords for emphasis.
For example: Call for free brochure
Call for FREE brochure
Don't italicize if the text is very small.
For example: Free Catalog
Free Catalog
Simple, easy-to-read fonts work best.
For example: Call Today
Call Today
Hyphenate words that go together.
For example: easy to read
easy-to-read

If you would like personalized help with writing your ad, we can help you write an effective, result getting ad.

Seven Things Your Ad Must Have:

1. Capture Attention
2. Create Interest in the Product or Service
3. Describe Product Benefits
4. Create Desire to Purchase
5. Offer a Guarantee
6. Tell Reader to Take Action
7. Have a Key/Code in the Ad

"Letters we get..."

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