Print Media Planning and Portfolio Management
AMM can create an arrangement of publications to make up your Direct Response
Advertising Portfolio for monthly budgets that range from as little as
$1000 to over $200,000. Instead of wasting thousands of dollars by using the trial
and error method in finding what publications perform for you, AMM can access
that very
information from our database. We've already spent millions
of dollars on trial and error as
well as watched the performance of thousands of ads of all sorts over twelve
years. Let
us put this experience and information to work for you.
Existing Direct Response Advertiser
If you have only a Direct Response Advertising Portfolio, AMM can help you develop
it to make it larger and/or more cost effective. First we analyze the
publications in your advertising portfolio. If your company keeps performance
statistics of any kind, such as calls or orders produced per publication, we will use that
information to help you build a larger portfolio that produces highly effective results.
We can use our vast database of advertising performances for thousands of
publications to help you focus your advertising on what works. This database
includes performance statistics on all the popular national magazines, city newspapers
across the country, national shoppers and more.
Once we build you a portfolio of
publications, we can manage it for you as well. First we can submit the ads for you,
check to ensure they run properly, write or advise you on ad copy, track the response from
each publication and edit and modify your portfolio as needed to keep peak performance.
New Direct Response
Advertiser
If you have only dabbled in direct response
advertising and marketing, but would like to create a portfolio of publications
which produce on a continuous basis, we can help you develop it. We can use our vast
database of information on advertising performances for thousands of publications to help
you choose the ones that will be most effective for your specific product or
service. Once we begin, we can continuously modify and adjust the portfolio as
needed based on response to get you the results you need.
Advertising Performance and
Analysis
Analysis and
Reporting
We can analyze your existing advertising and help you determine
if it is producing for you. We can also take your raw sales data and produce reports
for you on the productivity of each ad in each publication. After analyzing this
data, we can help you select additional effective advertising that will increase your
sales volume.
Research
- Find
What You're Looking
For
If you already know what kinds of publications work best for your product or
service and want to find more of this type of publication to advertise in, we can
search our database to find all such publications by subject matter. We can advise
you on the performance history of each publication, as well
as save you time and money.
Ad Creative and Design,
Layout and Preparation
Our staff of talented graphic artists can create
professional looking ads of any size. From one column inch to a full page we can get
you noticed!
Write Effective Ad Copy
We write great ad copy. Whether it is a
classified ad or a display ad, we can help you write ad copy that "pulls."
We have written ad copy for hundreds of ads for over
ten years. We've learned
what's hot and what's not. Let us put our experience to work for you.
New Product Launches
AMM has helped many companies, big and small, with
new product launches. We can help you develop a marketing plan to get it off the
ground with a bang. Let us develop your advertising to keep
your company growing.
AMM has a whole host of business services that we can bring to bare.
All you need to do is show us your product, give us your budget and
parameters, and we'll do the rest. Or, we can help you
with part of it, like the advertising. Whatever
you choose, we are confident you will find AMM to be a
great money making tool to help your business grow.
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